You know guest posting is a good way to get more visibility and grow your blog. Yet, you’re not able to take advantage of this opportunity because you’re stuck with the dilemma of where to find quality blogs that accept guest posts and how best to operate them. Once you get past these initial stumbling blocks, there are many ways that you can build on your guest posting strategy. You just need to explore more ideas and learn how to implement them in the best way possible so that you see greater returns on investment. Here are some tips on how you can generate more traffic and engagement with your guest posts:
Create a Content Calendar
When you know what’s coming up, you can prepare and plan better. You don’t have to be on a roller coaster where the ups and downs are unpredictable and uncontrollable. If you have a clear idea of what guest posts you want to publish, when you want to publish them, and where you want to publish them, you can be better prepared for the challenges that come with guest posting.
When you have a content calendar, you can have a list of places where you want to publish your posts. You can also manage your time better by preparing for the next guest post, publishing guest posts on time, and repurposing content for more guest posts if needed. You can also better plan your social media promotion strategy for your guest posts. After all, it’s easier to promote something when you already know when it will be published.
Promote Your Guest Posts on Social Media
Guest posting is a great way to build relationships with influencers in your industry and get more backlinks to your site. Yet, you need to let people know that you’ve published a guest post on someone else’s blog. This is where social media can come in handy. You can promote your guest posts on Facebook, Instagram, or Twitter. While this is not a necessary thing to do, guest posting is all about giving and taking. By promoting your guest posts on social media, you’re giving back to the people who have given you a platform to promote yourself.
And, you’ll be getting more eyeballs on your guest posts which will help you get more backlinks to your site. If you’re promoting a guest post on Facebook, you can create an advertisement for it using Facebook’s advertisement manager. You can target your ad to specific people based on their age, location, interests, and other demographics. This will help you get more views and clicks on your guest post. You can use social media to promote any guest posts that you’ve already published as well. You can share the link to your guest posts on other people’s blogs to let more people know about them.
Write Above-the-Fold Content
Guest blogging might make you feel like you’re a guest in someone else’s house. However, you want to make sure that you don’t impose on your host and make them feel like your stay is indefinite. You want to be a good guest. And, one way to do this is by writing quality content that people want to read. You can do this by writing content that people see above the fold even before they click “read more.”
By doing so, you’re making sure that your host’s readers don’t get bored. You’re keeping them engaged and interested by providing them with quality content above the fold. And, this means that you’re also making your host’s life easier because they don’t have to delete your guest post from their site. They can let it remain on their site even after your guest posting stint is over.
Surprise and Delight Your Audience with Giveaways
While it’s not possible to give away something in every single guest post that you publish, you can still surprise and delight your host’s readers with giveaways. You can do this by hosting a giveaway or a competition on your host’s blog before your guest posting stint ends. You can ask readers to share their best travel stories, give them a theme to write about, or ask them to create content related to your guest post.
You can then select one winner from all the contestants and let them know about the prize. This will delight your readers, and they’ll remember your guest post for a long time. You can also gift your host’s readers with a freebie. You can offer them some free advice on travel, writing, or any other topic related to your guest post. Or, you can give them some free resources and tools that they can use. You can also ask one of the best SEO company in the UK for practical solutions, dynamic web design, & results-focussed digital marketing.
Guest posting is a good way to get more visibility, backlinks, and traffic to your site. You just need to find the right places to publish your guest posts and how best to take advantage of the situation. Once you get past the initial stumbling blocks, there are many ways that you can build on your guest posting strategy. You just need to explore more ideas and learn how to implement them in the best way possible so that you see greater returns on investment.