Shopify is widely used to set up successful and effective e-commerce web stores. However, that is not enough, as there are essential tools to improve processes, sales, and customer experience. Some of these apps include marketing apps, management apps, website navigation apps, and inventory apps, all available in Shopify’s app store. Here you will find seven top Shopify apps that can make your online store significantly better.
Facts that an e-commerce store owner should know
How important are Shopify apps for every e-commerce store? Which of these apps should every Shopify store owner have? These are some of the platforms on which Klaviyo handles emails, Oberlo manages dropshipping, and Gorgias takes care of customers, which helps ensure a customer-centric approach and increase sales.
In addition, some applications connect directly to the manufacturer and take the burden of inventory. Therefore, it is possible to use these tools and create an effective online business selling goods through a Shopify store. The connection of manufacturers improves their business processes, making it easier to meet the needs of customers.
1. Klaviyo – Email & Automation
Why it’s a must: Klaviyo is an email marketing platform with capabilities designed specifically for e-commerce. It allows store owners to create customer email journeys based on purchase behavior and segments. Since Klaviyo allows the use of templates, in-depth analytics, and connections with Facebook, it’s simple to build a good bond with customers.
Key Features:
- Targeted email messages based on defined customer categories
- Activation of A/B testing models when evaluating the performance of the deployed email service.
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2. Oberlo – Dropshipping
Why it’s a must: Oberlo is an application that everyone engaged in the dropshipping business should consider an essential tool. Users can discover trending products to add to the Shopify store and eliminate the need for manual order fulfillment. Oberlo is integrated with AliExpress, which enables store owners to add thousands of products with minimal clicks making it easier to offer a plethora of options to customers.
Key Features:
- Able to freely choose from millions of products on AliExpress
- Automated order fulfillment
- Of these tips, perhaps the most beneficial for small businesses is easy inventory management and product syncing.
3. Shopify Flow – Automation for Shopify Plus
Why it matters: Shopify Plus, in particular, cannot leave repetitive tasks unattended as it has a built-in tool that helps solve the problem – Shopify Flow. Flow enables merchants to develop templates to build effective work processes through the use of various applications such as inventory control, answering customer questions, tracking orders, and fraud prevention and detection, thereby saving time.
Key Features:
- Preprogrammed procedures for routines
- Automated tagging of orders and tracking of delivery
4. Smile.io – Customer Loyalty Program
Why it matters: Loyalty always drives sales, and with Smile.io, building loyalty programs is not a tough task. Smile.io makes repeat purchases easy through point rewards, referral programs, and VIP programs, hence improving customers’ lifetime value. This app is easy to use and can also be easily synchronized with other advertising tools.
Key Features:
- Point-based loyalty program
- B to B call referrals and VIP program
- Evaluating program efficiency
5. Yotpo – Product Reviews and User-Generated Content
Why it matters: Reviews are crucial for eCommerce as they help build trust and change consumer decisions. Yotpo is a solid review management software that enables you to collect and share customer reviews, photos, and ratings on your products. This social proof enhances credibility and thus increases the profitability of the overall endeavor.
Key Features:
- Accumulation and display of customer-created content
- Various features for review display widgets
- Connection to Google to improve search engine results.
6. PushOwl – Web Push Notifications
Why it matters: Notifications are a great tool for encouraging customer activity and condemning abandoned carts. PushOwl provides Shopify store owners with the ability to send specific automated messages to remind customers to come back to their site. Offerings like campaign scheduling and analytics can increase conversions by getting in front of customers even when they are not on your website.
Key Features:
- Reminders of cart abandonment notifications
- Push notification campaigns for a specific app
- Data analytics and consumers’ data
7. Gorgias – Customer Support Helpdesk
Why it is essential: Unbeatable customer service provision is the hallmark of any successful business in the e-commerce space. Gorgias is a helpdesk application built for Shopify that helps businesses centralize communication with customers via email, social media, live communication, etc. With strong automation capabilities, Gorgias can improve response times for customer issues and increase customer satisfaction.
Key Features:
- Integrated customer support system
- Responses to frequently asked questions.
- Integration with Shopify for order and customer information
8. Privy – Email Marketing and Exit-Intent Popups
Privy is unlike other apps because it can be used to create popups, emails, and even sms marketing. Its exit-intent popups assist in getting the visitors’ details before they abandon the site, and its email notice can be meant for promotions, following an abandoned cart, and so much more.
Key Features:
- Customizable pop-ups and forms
- It then sends out automated emails along with the SMS service.
- Abandoned cart recovery tools
9. ShipStation – Shipping and Fulfillment
ShipStation is a shipping solution for Shopify, bringing the ease of order fulfillment, but besides an expansion, it connects you to various carriers, automates the order process, and allows easy printing of labels to get the shipment across with good reliability and satisfaction of customers. Besides expansion, a partnership with an Amazon FBA Consultant gets excellent advice for optimizing listings on Amazon and making it easy to fulfill those orders, further driving sales through different channels. With ShipStation and FBA Consultant, the rapid growth of an online business is introduced in a holistic and scalable approach.
Key Features:
- Cooperation with several shipping providers
- Business-specific shipping rules and autopilot
- Tools available with order tracking and label printing
10. Plug in SEO – Search Engine Optimization
Why it’s essential: This is important in driving organic traffic to your store, and Plug-in SEO helps to discover SEO problems quickly. It is a usability-oriented solution that lets you check the page’s title and description, its loading speed, and other parameters that guarantee a high rating of your store in Google.
Key Features:
- Audit and recommendations for SEO targeting
- Automatic correction for regular SEO mistakes
- Tools that will track the increase in SEO E-Mail reporting tools
Choosing the Right Apps for Your Store
To choose the applications, use categories according to your business requirements, costs, and app functionality. Some of these apps have either a free download or a free trial, which is ideal for getting acquainted with the app.
Selecting the right combination of Shopify apps can help automate your business process, improve customer experience, and grow your online store’s performance efficiently. First, introduce essential software for marketing, customer service, and as a part of automation to turn your Shopify store into a powerful eCommerce machine.
