SEO link building and optimized content are the things that can help you enhance the ranking of your website and the pages within months. You might be thinking how is it possible, but let me tell you one thing. Both the backlinks and the quality content are pillars of your website, and without one, the second is incomplete. Google is launching updates more frequently and updating the algorithms so that users get quality content every time they search. The content that is getting more quality backlinks indicates that content is of high quality and not spammy.
Once the algorithm has believed that your content is of high quality, you will start getting millions of traffic within days. It’s all about telling the algorithm and Google servers that your website cares about the users and always shares content that is legitimate and excellent.
So, if you are a business owner hoping to enhance your website’s traffic or a digital marketer who is working for someone, this blog will help you improve your traffic and performance. So, read it to the end to fully understand the relation between link building and content.
What is SEO Link Building?
To understand the relationship between SEO link building and content writing, you first have to understand what link building is and how it works. So, link building is the process of linking more high-quality websites to yours. This indicates your website and the content are more authenticated and increases your chances of higher ranking in the unpaid search results.
For example, imagine you are running a business selling T-shirts and want to get backlinks. The best sites regarding your niche will be websites that write blogs on daily lifestyle and dressing. You can conduct research and gather information on websites that have high domain authority and are working consistently.
Once you have their contact information, you can reach them and ask for the backlink. You can also offer them a high-quality blog post they can share on their website or send them your t-shirt samples. They will try your articles and share the reviews on Google from where you can easily get a high-quality backlink.
What Is Web Content Writing?
Web content writing is the process of writing SEO-optimized content for your website landing pages and blogs. Now, you might be thinking about how to write SEO-optimized content. So, first of all, you have to conduct keyword research and collect all the relevant words and phrases people are searching for on the web. Once you have all the words and phrases, adjust them naturally in your content, and it will automatically be optimized.
Content Types That Attract the Links:
Here are the types of content that attract the links and the marketers naturally:
- Infographic Based Posts
- Posts That Are Based on Why, What & How-To Content
- Deep and In-Depth Guides
- Data-Driven Content Pieces
- Interviews and Podcasts Published by the Experts
These are some of the types of content pieces from where you can easily get a link that seems to be normal for Google and other search engines.
Tools to Monitor the Backlink Performance:
Here are some of the tools that can help you monitor the backlinks and content performance:
Backlink Analysis
To do the backlink analysis, you can use tools such as SemRush, Ahref, Moz, etc. These are the tools you can use daily to check which links are performing well. Moreover, these tools will help you check whether the link you are about to get is of high quality or not. If the link is not of high quality, do not create that because when discussing SEO, quality always outranks the quantity.
Social Sharing Metrics
Just checking the backlinks, and the content is not enough. Always check the social media posts and the metrics to understand which kind of posts and content people like and interact with. Once you have the metrics, create more posts like that and grab the attention of potential customers.
Content Engagement Metrics
Use Google Search Console and Google Analytics for the content engagement metrics. Both of these tools will help you understand how much time visitors are spending per page. Moreover, you will get to know which pages are ranking and helping you get more traffic. Once you have this data, you can create more content around the following topic and get the attention of the customers.
Where to Get the Content Writing Services?
There are multiple agencies, companies, and freelancers offering content writing services but most of them are just after your money. Once you have handed over your project to them, they will start stealing your money. However, you can get services of web content writing by Smart Web Ranker. It is a UK-based agency and has helped thousands of businesses get high-quality content and backlinks.
