It is difficult for brands to stand out in today’s extremely competitive environment. Companies need to look for unique and memorable ways to stand out. Tactile branding is something that can be considered here. This tends to be a sensory branding procedure which concentrates on using the sense of touch to give customers an engaging experience along with a memorable experience.
This aids in developing a stronger link with the company. The experience can be provided via textures, materials, or design elements. Textured boxes have become popular due to this. Embossed or debossed textures can be considered here.
The following looks at the role of embossed and debossed textures when it comes to luxury packaging:
Embossing impact
The technique is one that develops a raised design upon the surface of the box material. This is gotten by applying pressure on the backside area of the material using dies and rollers. This pushes the particular design outward. A texture impact is then achieved.
Embossing is usually employed to highlight a brand logo, company name, or some other decorative part of the box that a brand wants to make prominent. The impact allows the packaging to appear luxurious and sophisticated. Custom texture and linen boxes with the impact are able to feel more premium as well as engaging when one touches them.
Debossing impact
When looking at debossing, this presses a certain design into the material’s surface, making an indented impact. Here pressure is put from above so that a design can be imprinted into the box.
Debossing is often employed when a brand wants to achieve a subtle and tactile impact. Unique and personalized touches which are able to be felt will be present.
Enhanced perception of brand and product
These tactile features impact customer perception making them think the brand is a luxurious and high-end one. They allow a brand to have a physical box which can impact people’s emotions and sentiments. People can get the impression of luxury, robustness, quality, etc.
The physical interaction allows people to have a memorable brand experience, enhancing the image of the company and the products it is selling. When a company chooses these boxes it can differentiate itself from the competitors and develop a stronger connection with customers.
When a company includes either the embossing or debossing impact, it can make the packaging appeal more, letting people think the product is of a higher value. Often high-quality material even gets used to make these boxes so that the impact can be included on them. This further makes customers think the brand is one which favors quality. Cardboard texture and linen boxes are able to give this impression as good-quality cardboard gets used to make them.
Provide customers with exciting tactile experience
Embossing and debossing is able to give customers a good unboxing experience that they can remember. The raised or even recessed textures on the box allow consumers to have a unique sensory experience.
The packaging must be designed attractively so that it appeals to the consumer base and makes them be drawn to the product the brand is selling. When customers notice it they may pick up the box and feel the unique and exciting texture. This may make them interact with the box for more time and find out what is in it and whether it is worth buying.
To stand out in today’s competitive industry a brand needs to do something extra. By providing people with an exciting tactile experience a brand can get a positive image in the industry.
Highlight certain details
When embossing or debossing are included on printed texture and linen boxes that have the ability to highlight vital details that the brand wants customers to know about. For instance it is important that a brand logo be prominent on the box allowing people to know which company’s product is present in it. One of the impacts may be included on the brand logo allowing it to feel different and be more noticeable.
The impact may be present on the contact details of the brand for instance. It may be present on an exciting feature of the product that is stated on the box and which a brand wants customers to know about.
Textured packaging that integrates the embossing or debossing impact can help with tactile branding. This is because the box will feel different than normal packaging boxes, therefore exciting customers, making them interact with the packaging and product for longer. Sales are able to occur in this way as the consumer will be finding out more about the product and whether it is the one they want to get. The boxes are often sturdy and designed so that they give a high-end impression of a brand. They are able to make people see the brand in a positive way.
