Ecommerce sales totaled over $271 billion in the first quarter of 2023 alone. It’s a big aspect of any business in today’s world. But, to buy your products online (or in person), you and your customers actually need to be able to find your products.
Improving your product catalog management can have a significant impact on your sales. A well-organized and optimized product catalog can enhance customer experience, increase conversions, and boost sales.
So, how do you go about it? We can help. Read on to find out your options for product catalog management.
Comprehensive Product Information
Ensure that each entry in your catalog has detailed and accurate product details. Include product descriptions, specifications, features, high-quality images, videos, and any other relevant details.
The more informed your customers are, the more likely they are to make a purchase.
Include social media sharing buttons and a “Save for Later” feature. That way, customers can easily bookmark and share products they are interested in.
Also, take the time to look at your product information management regularly. Make sure all the information available to your customers is up to date.
Use Better Software
Using old and outdated software to manage your product catalog can make it a lot harder to use.
Consider implementing a PIM system to centralize and manage all product information. A PIM system streamlines data entry, updates, and distribution. This ensures consistency across various sales channels. Look at the best PIM solutions available to you.
Optimize For Mobile
With the increasing number of mobile shoppers, it’s crucial to have a mobile-friendly product catalog. Ensure that your website and catalog are responsive. They may need to be specifically optimized for iOS and Android devices respectively.
Simplify your product catalog navigation for mobile users. Use mobile-friendly menus, collapsible filters, and easy-to-reach search bars. If you have the resources, you might want to create an app for your product catalog.
Incorporate mobile payment options such as Apple Pay, Google Pay, or digital wallets. Streamlining the payment process encourages mobile shoppers to complete their purchases.
Show Off Reviews
Incorporate customer reviews and ratings for products. Positive reviews build trust and confidence. This increases the likelihood of a purchase.
Offer incentives to customers who leave reviews. This will encourage future customers to share their experiences.
If you’ve made significant updates or improvements to a product based on customer feedback, mention it in the product description or as part of the reviews section. This will show that you’re willing to listen and improve your brand perception.
Upselling and Cross-Selling
Implement strategies for upselling and cross-selling. Offer complementary products. Encourage customers to consider higher-priced alternatives.
Of course, upselling vs. cross-selling can get confusing. Make sure you create opportunities for both in your product catalog. For upselling, always make sure you offer customers the opportunity to invest in the next best product. To cross-sell, show off complementary items your customers might want to pick up while they’re at it.
Product Catalog Management Improvement: Start Today
There’s a lot that goes into product catalog management. The sooner you get started, the more you’ll be able to boost your sales!
Do you want more advice to make your business better? Keep reading our blog!
