Google’s new AI Overviews (they used to call it Search Generative Experience) are changing the way people use search. Instead of clicking through websites, users now get quick answers right at the top of the results page. That means fewer people might visit your site.
But don’t panic. This isn’t the end. Like many Google updates, it brings challenges and chances to do better. Let’s talk about what’s changing and how you can adjust your SEO plan to keep growing.
It Will Lower Clicks But Not Remove Them
Yes, AI Overviews will probably reduce the number of people clicking on some links, especially for simple questions.
If someone searches “how to boil an egg,” and Google shows them the answer right away, why would they visit another site?
That sounds bad, especially if your site depends on people finding you through search. But not all searches work this way. If someone is looking for the “best-running shoes under $100,” they might still want to explore different pages.
That’s where good content still matters. And if you work with a smart SEO services company that understands these changes, you’ll still have an edge. Here’s a surprise: Google’s AI often shows where it got its information. So, if your content is helpful and trusted, you might be featured in the AI summary, which will still get you noticed.
Search Isn’t Just About Links Anymore
It used to be all about getting to Page 1. Now, it’s also about being part of the AI response.
Google’s AI pulls information from several places to make one answer. So, how do you stay visible?
Try these things:
- Be an expert: Cover your topic completely. Don’t just write one blog—go deep into the subject.
- Say something new: Find gaps in the AI answers. Write content that adds value.
- Refresh your old pages: Google likes fresh and up-to-date content.
You don’t just want to rank anymore. You want to be referenced by the AI. That takes a little more work, but it’s doable.
Some Content Will Be Affected More Than Others
Not all types of content will be hit the same way.
Based on early trends:
- Simple guides and definitions might be answered quickly by AI.
- Opinion pieces, reviews, and stories still get traffic because they show real human thought.
- Local searches (like “pizza near me”) are still important.
If your site has a lot of basic how-to content, you may need to add more personal touches. Try breaking up your writing with tips, humor, or personal examples.
Show That Your Brand Is Human
Here’s the funny thing: the more advanced AI gets, the more people want real content.
If your articles sound like a robot wrote them, people will scroll right past them. But if your writing feels honest, simple, and even a little imperfect, it connects.
Use personal stories. Share real opinions. Don’t be afraid to sound casual. That’s what makes people stay.
Want to Be Seen? Work With the AI, Not Against It
Over 99% of AI Overview instances source content from the top 10 search results, emphasizing the importance of high search rankings.
Instead of trying to avoid AI Overviews, why not make your content easier for them to use?
Here’s how:
- Answer common questions clearly.
- Use subheadings that match what people search for.
- Add bullet points, tables, and short paragraphs.
- Use structured data (your SEO team can help with this).
An experienced SEO services company can look at your site, find what needs to change, and help you stand out—even in an AI-driven search.
Think About Success in New Ways
Don’t just focus on the number of visitors to your site.
In this new world, other things matter too:
- Are you mentioned in AI summaries?
- Are people who visit staying longer?
- Are they sharing or commenting on your content?
Smaller numbers can still mean big results if the right people are finding you and sticking around.
AI Is Smart, But Trust Still Matters More
AI can give quick answers, but it can’t build trust. It doesn’t know your business like you do. It doesn’t care about your customers.
That’s why people still need real content from real voices. If your writing helps, teaches, or entertains—you’re already ahead.
SEO is changing, but the goal is the same: connect with people.
Don’t Panic, Just Pivot
Yes, Google’s AI Overviews are a big change. But they’re not the end of SEO.
They’re just a new challenge. And if you adjust how you create and update your content, you can still grow your traffic.
Focus on helpful, easy-to-read content. Add your voice. Keep your content fresh. And if you need a hand, a trusted SEO services company can help guide you.
The rules are changing—but the players who learn fast and stay real will keep winning.
Conclusion
Google’s AI Overviews are changing search, but that doesn’t mean your content is doomed. You just need to adapt. Focus on writing useful, human-first content that AI and people can both understand. Don’t be afraid to shift your strategy. Update your pages, target new keywords, and lean into what makes your brand real. SEO isn’t dead, instead, it’s just evolving. Those who embrace the shift with creativity and a clear voice will continue to grow, even in an AI-driven world. Stay flexible, stay curious, and keep creating content that matters.
