Flobron, If you have been watching TV lately, you might have seen LeBron James and his wife Flo on a number of shows. They are the spokespeople for a new digital first execution by Progressive called Flo. The idea is to provide a digital first approach to e-marking. This is an innovative way to get your message out and engage your audience.
Lebron James is a Progressive Guy
LeBron James is a progressive guy. He is not only the second best player in the NBA, but he has made some wise decisions along the way.
For one, he married his high school sweetheart Savannah. As a result, they have three children. They are also very family-focused, a trait that echoes in their parenting.
In addition, he is an advocate for kids. He has a foundation that works with Boys & Girls Clubs of America, and his efforts have helped rehabilitate more than 30 clubhouses across the country. It was only natural that he would make a philanthropic gesture. One example is his annual bikeathon, which is now a part of the I PROMISE program.
Another example is the FloBron campaign he has partnered with Progressive Insurance on. The campaign is designed to get people to consider a switch to the company. Some interesting photos from the campaign have already been tweeted.
Lebron’s New Role
On the other hand, LeBron’s new role as the official Progressive Insurance pitchman has been met with mixed reactions. While he does appear in the company’s advertising, he is not the star of the show.
One of the more notable campaigns was actually conceived specifically for the social media site. A series of Instagram advertisements featuring the baller in the wig-trophy is now available. This is a clever marketing move on the part of a company that is well-known for its advertising. And with an expected audience of twentysomethings, it’s easy to see why.
With an ad campaign like this, Progressive could be a household name in no time. As a result, the slew of eloquent Instagram ads should be a boon to the company’s bottom line. If you’re looking to save money on your car insurance, you should check out the latest campaign. You may be surprised by what you see! Whether it’s a high-quality picture of James or an ad for the I PROMISE program, Progressive’s social media campaign has something for everyone. FloBron and the aforementioned FloMoments could have a major impact on the company’s future endorsement deals.
Flo is a spokeswoman for Progressive
Progressive Insurance, a Cleveland-based insurance company, has been using the character “Flo” to promote its products and services. The character has appeared in over 100 commercials and is still considered one of the most recognizable advertising icons. It is a recurring character in Progressive’s commercials and has also been featured on radio and social media campaigns.
Stephanie Courtney, who plays Flo in the Progressive commercials, has been an actress since she was a child. She attended Binghamton University and Neighborhood Playhouse in New York City. After graduating, she moved to Los Angeles where she starred in sketch comedy group The Groundlings. She has also worked as a voice actor on animated television shows such as Tom Goes to the Mayor and Phineas and Ferb.
Her first commercial was for Bud Light. Since then, she has been the spokesperson for Progressive. In her commercials, she acts as the character Flo, which is a woman who sells insurance.
The Progressive insurance logo is screen-printed onto a white apron. The company is also launching a new campaign, “The Switch”, which will focus on generating shareable content and disruptive marketing.
Progressive’s new social media campaign features Flo and LeBron James. Flo’s Instagram post on Halloween received over 750 likes. This naturally led to news of the campaign. Later, an Instagram picture was released with James and Courtney.
Flo’s recurring role in Progressive commercials has made her a cult favorite and has earned her over a million Facebook fans. As a result of her popularity, Progressive has invested in Instagram ads.
Flo the Progressive Auto Insurance Girl has become a wildly successful Halloween costume. She wears an all-white uniform, including a navy blue headband and white pants. Wearing her famous lipstick, Flo the Progressive Auto Insurance Girl is a popular Halloween character. During her time as a spokeswoman, Flo has beaten out Pillsbury Doughboy and Old Spice Guy.
Flo’s fanbase has grown to over 5.4 million on Facebook. There are numerous websites dedicated to her.
Flo’s appearance has prompted other companies to include women in their advertising campaigns. According to Flo’s creators, she is a character that reminds them of their mom.
Flo is a digital-first execution
There’s no denying that digital technologies have changed the way we do business, particularly when it comes to customer interaction. In particular, the insurance industry has adapted its business model to include the use of social media. For instance, Progressive Insurance has partnered with ad tech company Turn for data management and programmatic buying.
Another company in the ad tech space, WalkMe, is pioneering a new category of digital advertising: the Digital Adoption Platform. This platform integrates the features of a traditional user interface layer with a real-time data layer that offers dynamic content.
Flo has been making appearances in the company’s marketing materials, including a snazzy video ad. She’s also been featured in an unbranded promotional video that showcases her comedic talents. But, it’s the company’s ad-buying strategy that has been the secret weapon in Progressive’s social media battle against the likes of Facebook and Twitter.
Digital Marketing Gimmick
The company’s latest digital marketing gimmick will be an Instagram video spot that will be released later this week. This campaign will be the first to go without Flo. It’s also the company’s largest media investment since 2009. Unlike other advertisers, the company bypassed traditional agencies to create its own creative team. To top it off, it has a cool new tagline: “The Switch.”
In addition to the Superstore ad, Progressive has invested in an augmented reality app called Snapshot. According to a blog post, this app will let customers scan their ID and receive a live image of themselves. However, there have been concerns about privacy. On the plus side, it can help marketers better understand their customers’ needs, wants, and behaviors.
Using social media to connect with existing and prospective customers in the most meaningful way possible is the best way to ensure continued growth. As a result of this newfound focus on social, the company has also launched a social media training program. If you’re interested in learning more about social media, visit the Progressive website. You can also follow the company on Twitter @ProgressiveInsurance.
The FloBron marketing strategy is the latest in a long line of offbeat concepts that Progressive has embraced over the years.
Flo is a great approach to e-marking
FloBron is a new digital campaign created by Progressive and LeBron James. It is a concept-based marketing campaign that utilizes social media platforms to promote the new ad campaign. The campaign is being advertised across Facebook, Twitter, and Instagram. As the campaign unfolds, you can expect to see a series of posts, videos, and even situational content to support the campaign. You can also join the conversation on all updates using hashtags like #FloBron. This will help you to connect with others who are interested in the campaign.
Progressive has created a character named Flo that is featured in its TV commercials. In November, the company debuted its 100th commercial. Since then, Flo has been able to transcend into every media channel and has been translated into other forms of media as well. While this campaign is still in its early stages, it will be interesting to see how it impacts future endorsement deals. FloBron will continue to make appearances in the future and release digital breadcrumbs over the next few weeks.
Progressive has taken the concept of Flo to new heights. The company has been able to translate Flo’s TV appearances to all mediums, creating situational content and situational marketing that has helped to engage consumers with their brand.