Snapchat started as a fun app for sharing photos that disappear quickly, but now it’s a powerful tool for businesses! In 2025, over 750 million people use Snapchat every month, especially younger folks like Gen Z and Millennials. With cool features like disappearing posts, creative ads, and an excited audience, brands are finding awesome ways to get noticed and make people smile. Let’s dive into how they’re doing it and why Snapchat is such a great place for businesses.
Why Snapchat’s Great for Brands
According to RB IT Agency US Snapchat feels real and in-the-moment, you know? Unlike other apps where posts look perfect and stay forever, Snapchat’s all about sharing what’s happening right now. That honest vibe really works with its main users people from 13 to 34 who love fun, real stuff. That makes it awesome for brands trying to connect with younger folks. With things like Stories, fun filters, and Spotlight, brands can make experiences that stick with people.
Plus, Snapchat has some really cool ways to advertise. Think video ads, filters that change how things look, and tags tied to places. These let brands make ads that people actually want to play with. Snapchat says 60% of its users might buy something on a whim, which is perfect for brands wanting fast sales. It’s a mix of fun and selling that helps brands get super close to their fans.
Cool Ways Brands Are Using Snapchat
1. Having Fun with Filters
One of Snapchat’s best features is its fun filters that change how you look or what’s around you in photos and videos. These filters are a blast, and people love sharing them, which helps brands get seen without much effort.
For example, Nike made a filter to show off their Air Max sneakers. People could “try on” the shoes in the app and share it with friends. That got millions of views and tons of excitement. Beauty brands like Sephora do something similar, letting people try makeup colors, which gets folks pumped and helps sell more.
When brands make their own filters, they fit right into Snapchat’s fun, chill vibe, getting people to play with their stuff in a way that’s easy to remember. Want your brand to stand out? Contact RB IT Agency US and buy Snapchat Views for get your filter seen by tons of people today!
2. Sharing Fun Stories
Snapchat Stories are short posts that disappear after a day, which makes them feel special and a bit urgent. Brands use them to show behind-the-scenes stuff, new products, or deals that won’t last long. It matches Snapchat’s fast, now-or-never style, pushing people to act quick.
Taco Bell’s awesome at this. They share Stories about new foods, silly games, or stuff their fans make. Adding some humor and things people relate to keeps their fans hooked and brings more people to their restaurants. Big fashion brands like Gucci use Stories to show off fashion shows or special items, creating lots of buzz.
Stories also make brands feel like real people. Sharing honest moments, like workers running the account or giving props to customers builds trust. Brands that keep their Stories fun and fresh keep their fans coming back.
3. Getting Noticed with Spotlight
Spotlight’s where Snapchat puts short, exciting videos, a lot like TikTok. It’s made to catch your eye fast, and Snapchat’s system pushes videos that people love, so they can get super popular. Brands use Spotlight for cool ads, quick how-to videos, or fun challenges that get fans to join in.
For example, Chipotle started a Spotlight challenge asking people to make videos with their food and a special hashtag. Thousands of people jumped in, spreading Chipotle’s name everywhere. Since Spotlight loves videos that get lots of likes and shares, brands can reach a big crowd without spending tons of money.
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4. Turning Views into Sales with Snap Ads
Snap Ads are short video ads that show up between Stories or in the Discover section. Since people can skip them, brands need to make them really catchy right away. Snapchat’s good at showing ads to the right people, based on their age, likes, or what they do.
Brands like Adidas use Snap Ads to push special products, getting people to swipe up to buy. That “Swipe Up” feature is great for sending folks to websites, product pages, or apps. Snapchat says ads with clear next steps can get up to five times more sales than regular online ads.
Ads that use product info to make custom ads are a big help for online shops looking to reconnect with customers or show off different items.
5. Making a Splash with Location Tags
Location tags, or geofilters, are fun designs people can add to their Snaps based on where they are. They’re great for local businesses or events. For example, a coffee shop could make a tag for its grand opening, getting customers to share Snaps from there.
Big brands like Disney use tags at places like theme parks to get visitors to share their fun, which spreads the brand’s name and makes people feel connected. These tags are cheap, hit the right spot, and let brands see how many folks use and share them.
Tips for Doing Great on Snapchat
To do well on Snapchat, brands need to match its vibe and what users want. Here’s what to do:
- Be Real: Snapchat fans love stuff that feels honest, not all fancy. Skip the overdone ads and share stories that feel true.
- Think Phone: Snapchat’s all about phones, so make your stuff vertical and quick to watch.
- Tell People What to Do: Add clear next steps in Stories or Ads to get folks to swipe, buy, or join in.
- Play with Filters: Make filters that people want to share.
- Check Your Results: Use Snapchat’s Ads Manager to see how many people watch, swipe, or buy, and change things up if needed.
Things to Watch Out For
Snapchat’s posts vanish quick, so brands need to keep sharing to stay seen, which can take some work. Making great filters or Snap Ads can cost a bit, especially for small businesses. But Snapchat’s ads are usually cheaper than Instagram or Facebook, so it’s not too hard to do. Make sure your audience is young, since that’s who’s mostly on Snapchat, and use other apps for older folks if you need to.
Why Snapchat’s a Must for Brands
Snapchat’s awesome at creating real, exciting moments that make it a big deal for brands in 2025. Its filters, quick videos, and targeted ads let brands connect with people in a super personal way. Whether you’re a big name like Nike or a small local shop, Snapchat’s got ways to get your name out, get folks excited, and boost sales.
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In conclusion
Snapchat’s changed how brands do social media, with its vanishing posts, fun filters, and short videos. By using filters, Stories, Spotlight, Snap Ads, and location tags, brands can make stuff that’s fun and gets people buying. As Snapchat keeps growing, brands that skip it might miss out on reaching young folks. So, jump into Snapchat today and watch your brand grow in a fun, real way!
