Selling online sounds simple—until you realize how many other stores are selling the same thing. Whether you’re running a niche boutique or managing hundreds of SKUs, getting traffic to your website is one of the hardest parts of ecommerce. That’s where SEO becomes essential. Not just any SEO, though. You need services tailored for ecommerce.
The truth is: that ranking an online store requires more than keywords and blog posts. It needs a deep understanding of product pages, site architecture, technical fixes, and customer intent.
A good web marketing agency will offer specialized ecommerce SEO services built to improve rankings, increase conversions, and turn browsers into buyers. Let’s look at the six services that make the biggest impact.
1. Technical SEO Audit for Ecommerce Sites
Why it matters:
If your online store has errors—slow pages, broken links, duplicate content—Google won’t rank it well. Even worse, shoppers will bounce before buying.
What’s included:
- Crawl error identification
- Site speed analysis (Google recommends <2.5s load time)
- Mobile usability checks
- Fixing broken product links and redirects
- Duplicate content issues from category filters or variants
- Clean URL structure setup
Stat to know:
A 1-second delay in page load time can reduce conversions by up to 7% (Akamai). Agencies run deep technical audits to ensure your ecommerce site runs smoothly and is easy for users and search engines to navigate.
2. Keyword Research Tailored to Buyer Intent
Why it matters:
Not all keywords are created equal. Ranking for “best running shoes” differs from “buy men’s trail running shoes size 10.” Ecommerce SEO focuses on keywords that signal shopping intent.
What’s included:
- Product-specific keyword research
- Long-tail keyword targeting (more likely to convert)
- Competitor keyword gap analysis
- Category-level keyword mapping
- Seasonal trend tracking
What makes it different:
Unlike blogs or service pages, ecommerce SEO keywords focus on how people search when they’re ready to buy—not just browsing. A good web marketing agency will align keywords to the user journey, from awareness to purchase.
3. On-Page Optimisation for Product and Category Pages
Why it matters:
Product pages are where SEO and conversion meet. A poorly optimized product page won’t rank—and even if it does, it won’t sell.
What’s included:
- SEO-friendly product titles and meta descriptions
- Optimized H1s, image alt tags, and product descriptions
- Unique content for each category and product (no duplicates)
- Internal linking across related items
- Schema markup for price, reviews, and stock
Stat to know:
Over 39% of ecommerce traffic comes from organic search (SEMrush). Every page counts. These tweaks help products rank better, appear in Google’s rich results, and improve click-through rates from searches.
4. Content Strategy That Supports Products
Why it matters:
Ecommerce stores that combine SEO with helpful content bring in more traffic—and build trust with shoppers.
What’s included:
- Blog posts targeting related searches (“best gifts for cyclists”)
- How-to guides that link to product pages
- Product comparison content (great for narrowing choices)
- Internal linking to boost authority across your store
- FAQs that target voice search and quick answers
Why it works:
Content drives new traffic and builds topical authority. The more useful your site, the more likely Google is to rank it—and the more helpful it is for potential buyers.
5. Backlink Building and Outreach for Ecommerce
Why it matters:
Backlinks from reputable websites are still one of Google’s top ranking factors. For ecommerce, this means building links to your product, category, and content pages.
What’s included:
- Outreach to blogs, magazines, and review sites
- Guest posts and product feature placements
- Influencer collaborations with backlink opportunities
- Broken link replacement
- Press mentions and unlinked brand name tracking
Stat to know:
Websites on the first page of Google have an average of 3.8x more backlinks than those on pages two and beyond (Backlinko). An e-commerce-focused web marketing agency knows how to build links that boost SEO and drive referral traffic.
6. Conversion-Focused SEO Reporting
Why it matters:
It’s not enough to track rankings. Ecommerce SEO should focus on traffic that converts.
What’s included:
- Organic traffic and revenue tracking
- Top-performing pages and exit points
- Keyword rankings tied to revenue
- A/B testing insights (like title tag performance)
- Monthly or weekly reports with clear next steps
Why it’s essential:
You want to know: Which pages are selling? Which keywords bring in paying customers? Which blog posts lead to add-to-cart events? Reporting connects SEO to real ROI—so you can scale what works and fix what doesn’t.
Conclusion
Running an online store means more than uploading products and hoping people find them. You need search engines to trust your site, rank your products, and deliver the right conversion traffic. Specialized ecommerce SEO services make that happen.
From fixing technical issues to writing SEO-friendly product descriptions and building high-quality backlinks, each piece plays a role in helping your store grow organically. And when you work with a web marketing agency that understands ecommerce inside and out, you’re not just getting clicks—you’re building a stronger, smarter sales engine.
Ready to increase your store’s visibility and grow revenue with ecommerce SEO? Talk to the Digital Marketing Agency team—we’ll help you turn rankings into real results.
